Affinity Insurance
Direct Insurance Group Plc have specialised in providing bespoke insurance solutions for a wide range of trade associations,membership and affinity groups and specific sectors of industry.
We understand the complexities of our target sectors and each scheme includes additional support services, coverage and benefits specifically designed to the target sector or membership.
From analysis of existing schemes to negotiation of ‘Unique Selling Points’ and reduced premiums with our preferred panel of insurers. Direct Insurance develop products for trade sectors / members that really stand out from the crowd.
The key to success of any Scheme is marketing the product effectively to the membership base. Direct Insurance works closely with the trade association in strategic planning of direct mail, advertising in relevant trade press, exhibitions, telephone canvassing of renewal dates and web services.
The Direct Insurance Schemes unit is underpinned by a dedicated sales team to ensure any Scheme launched has a maximum chance of success, backed up by excellent customer services and 24 hour dedicated claims handling, it's of no surprise we retain in excess of 90% of our clients.
We currently cater for schemes in the following industry sectors / areas:
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Retail
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Franchises
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Construction
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Manufacturing
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Sports and Social Clubs
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Transportation and Logistics
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Schools and Education
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Financial Networks / Institutions
We are happy to discuss your particular requirements even if your industry sector is not detailed above.
Already have an existing scheme?
Let us take a look at your existing scheme arrangements to ensure you are getting the best possible value.
Our independent appraisal will include:
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Product review
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Marketing review
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Benchmarking of sales and conversions (what we think the scheme should achieve)
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Customer profiling
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Scheme financial return audits
Contact us and one of our consultants can provide invaluable advice to assist you in your insurance goals.

